Complete brand management
Founded in 1888, the National Geographic Society is the worldâ€™s largest non-profit scientific and educational organisation. The Societyâ€™s media interests cover television, books, magazine publishing and websites, while its travel magazine,Â National Geographic Traveler, is one of the worldâ€™s most widely read travel titles, with numerous international editions. In 2010, National Geographic Partners, the Societyâ€™s media arm, required a local partner to launch the Traveller brand in the UK, develop a local voice and manage content across multiple platforms
ÐÓ°ÉPro launchedÂ National Geographic TravellerÂ (UK) in 2010, building upon theÂ TravellerÂ brand with a unique magazine for the UK, published six times a year. A website and iPad edition quickly followed, while the magazine has since increased in frequency to 10 times a year.
In the decade since ÐÓ°ÉPro launched the title in the UK,Â National Geographic TravellerÂ has gone from strength to strength, while the relationship with National Geographic Partners has continued to evolve as requirements have changed.
In addition to producing an award-winning magazine, APLâ€™s digital team work closely withÂ National Geographicâ€™s online editor to manage the Travel section ofÂ , providing engaging articles that match the brandâ€™s editorial priorities and managing social media channels and newsletters. In addition, editorial content produced by APLâ€™s team of editors is frequently syndicated across other international language editions.
A range of popular events have helped the brand to engage with its loyal audience in new ways, and we launched sister magazineÂ National Geographic Traveller FoodÂ in 2018, helping the title expand into new markets.
1,100,000Unique Page Views Per Month
6,200+2019 Event Attendees
Each issue ofÂ National Geographic TravellerÂ (UK) reaches a readership of 180,000, while the magazine has won multiple awards for its unique and engaging content.
°¿²Ô±ô¾±²Ô±ð,Ìý²Ô²¹³Ù¾±´Ç²Ô²¹±ô²µ±ð´Ç²µ°ù²¹±è³ó¾±³¦.³¦´Ç.³Ü°ì/³Ù°ù²¹±¹±ð±ôÌýreceives 300,000 unique users a month and has attracted a large following on social media, while over 6,000 people attended aÂ National Geographic TravellerÂ event in 2019.
The partnership between ÐÓ°ÉPro and the National Geographic Partners has enabled the latter to further the reach of theÂ TravellerÂ brand, access additional revenue streams and harness the talents of a creative UK-based team, all at no risk.