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Case Study:

Council for Higher Education of Israel


The brief

The (CHE) sought to promote the country as a premier academic destination and showcase Israeli research and innovation excellence to prospective international students.

The Council wanted this message to be delivered through a dedicated magazine covering four main themes: accounts from current or past international students; key research topics at Israeli universities; the latest innovations in the country’s academic sphere; and stories from illustrious alumni.


Our approach

The ӰPro team created Israeli Academia, a magazine showcasing Israel’s academic system and the destination's available opportunities. It features news and stories from nine of the country’s leading higher education institutions — from the researchers leading the charge against the Covid-19 outbreak to a student-run venture capital fund.

The content from this 36-page publication was reproduced across multiple channels, including a custom-made and an interactive . The Israeli Academia website gives users the option of receiving information and updates from the higher education institutions featured in the magazine, request a free copy of the publication or watch additional videos. A limited number of glossy, hardback magazines were also produced.

Our results

Following the first successful issue, a second edition, centred entirely around the theme of sustainable development, was published as an in 2022. 

This campaign idea is available as a solution for interested clients.

Everything looks great. We sent the magazine and website to the featured universities, and we received huge compliments!

Marissa Gross Yarm
Head of International Policy and Operation at the Council for Higher Education of Israel