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Case Study:

ASTA Worldwide Destination Guide

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The brief

ASTA was founded in 1931 and is today the world’s largest association of travel professionals. ASTA members represent 83% of all travel sold in the US through the travel agency distribution channel.

A core part of the Association’s strategy is enhancing the professionalism and profitability of members through effective education and training and helping them to maximise their reach to the travelling public.

ASTA required a quick reference tool that would provide members with industry information and membership details, as well as serving as a directory of international partners. Accordingly, the ASTA Worldwide Destination Guide was born.

ASTA Worldwide Destination Guide covers
ASTA Worldwide Destination Guide spreads

Our approach

ӰPro relaunched the ASTA Worldwide Destination Guide in2010. The annual handbook provides ASTA members with an invaluable country-by-country reference guide packed full of useful member and travel industry information.

With a contemporary design and strong, vibrant travel and lifestyle visuals, the guide is designed to be used by all travel industry personnel on a daily basis.

The ASTA Worldwide Destination Guide is supported by advertising sold by ӰPro’s experienced sales team.

Key figures

55,000

Readership

20,000

Emailed Directly to ASTA

Our results

The ASTA Worldwide Destination Guide reaches a readership of over 55,000 of the most influential travel professionals in the US, while a digital version of the Guide is emailed to over 20,000 ASTAmembers.

The advertising model allows the product to generate additional revenue for ASTA, in addition to supporting its key aim of keeping members up to date.

ASTA Worldwide Destination Guide covers