ĐÓ°ÉPro and The Independent embark on a new commercial collaborationâ€¯Â
ĐÓ°ÉPro has officially launched The Independent Travel Marketplace, an initiative aimed at boosting advertising revenue while supplementing The Independent‘s existing advertising channels and agency-driven revenue model.
Under this partnership, ĐÓ°ÉPro’s sales team will undertake the important task of pairing of digital ads with contextually relevant travel articles on , building on the recent revamp of its travel section.
One of the pivotal changes, rolled out in July 2023, involves categorising content based on destinations and specific themes. This new-look travel section now acts as a comprehensive platform for readers, spanning everything from timeless travel inspiration to practical destination guides and breaking travel newsâ€¯â€” all curated by leading industry journalists including Simon Calder.
Key features include:
- Tailored ad positions: Brands now can position their adverts alongside relevant travel articles, offering enhanced relevance and engagement.
- Guaranteed placements and impressions: Brands can expect assured placements backed by a commitment of 120,000 impressions over 12 weeks.
- Adaptability: The project offers diverse media packages, allowing brands the flexibility to periodically refresh their adverts, maintaining a current and pertinent brand message.â€¯
In summary, this collaboration between ĐÓ°ÉPro and The Independent offers a simple and beneficial advertising opportunity for clients looking to position their brands strategically in the travel sector.â€¯